Welcome & Thanks For Visiting My Site


Wondering what I do?

I empower individuals, entrepreneurs and groups to have the power and will to maximise their potential so they can achieve whatever they want.

Creating clarity,  injecting authentic confidence, and laser focus to boldly advance forward using strategies and tools that are aligned with who they are so they can live life on their own terms and love the journey along the way.

I believe:

  • We are born to win & programmed to lose.
  • We can re-programme our minds for success.
  • Through self mastery we achieve anything we want.


"You Master The Game By Mastering Yourself"

I was born in the Kurdistan region of North Iraq and I moved to the UK at the age of 6 as a refugee of one of the many many many Gulf wars.

Baby Lena Kay

In school although I had a speech impediment and had a speech therapist (I used to stutter a lot) I still done very well and moved onto college and then University.

My parents were working class so I had a part time job to support myself while I was in University. The company I was working for saw leadership skills in me and offered me money to leave university.

I left university to run a chain of 10 gambling establishments for several years before moving on to Royal bank of Scotland (RBS) & Natwest business banking where I arose as a team leader.

Things looked great on the outside but on the inside there was a storm brewing.

In my early twenties I had a breakdown.

Lena Kay before

I found myself over weight with a brain tumour, diagnosed with depression, anxiety, and post traumatic stress. I went from corporate leader to living in a YMCA homeless hostel.

At the lowest point in life I would often wonder why the hell was I alive. What’s the point in all of this?

I was spiralling deeper and deeper into darkness and addiction.

'Your situation does not equal your destination"

It was in the pits of my own darkness that I discovered a video on YouTube that changed my life forever.

It was a video talking about the power of the mind, Law of Attraction, neuroscience, quantum physics and it was talking about how you are not the victim of your circumstance but the creator of them.

This was news to me. It sounded too good to be true – hadn’t anyone told me this before? So I decided to do a lot of research into neuroscience, quantum physics, religion, spirituality, as well as studying the most successful people in the world.

There was no evidence against this, in fact everything I looked into backed up this theory.

Hungry for change, I applied what I was learning and starting to see results very quickly.

Lena Kay mid changes

I experienced profound changes and transformation in my life. This encouraged me to stay dedicated to this new practice as my life was getting better and better in correlation to my mindset and emotions.

I used this leading knowledge to transform:

  • Turbulent relationships into more harmonious ones
  • Health – as I came off all the medication (against the advice of doctors & specialists) and healed my body naturally
  • Money & wealth – I removed my limiting beliefs and created more money, wealth and abundance
  • Love life – I attracted the love of my life
  • Low self esteem into confidence
  • Vulnerability into strength and resilience…

And so much more. I learned how to create my own happiness, how to let go of the past and how this whole conscious creation and self mastery thing works.

Lena Kay rebrand

"Change is difficult in the beginning, messy in the middle and gorgeous at the end"

Now I don’t want to give the impression this was over night. No transformation is easy, but it is worth it.

While on the journey of transformation – there were so many times when I would take a step forward, then experience a trauma that would send me 2 steps back.

"New Level New Devils"

I’ve been attacked, addicted, abused and soon after I discovered this leading transformational knowledge, my father developed an aggressive form of Alzheimers that made me study the mind and neuroscience even more intensely.

Through the journey of my transformation I organically fell into coaching as I would help people around me and went on to develop my knowledge, skills and training.

I transitioned from benefits to run and manage a London based sales & business development company before starting on my own.

"Lena Kay Is An Expert At Getting Up When Life Knocks You Down"

Baby Lena Kay

"It's Amazing What We Can Achieve When We Take The Limits Off Our Mind"

Whether you are new to this knowledge or you have read every personal development book under the sun, if you aren’t where you want to be, then get in touch and let’s get you to the next level!

Whatever the next level means for you – your health, relationships, business, emotional wellbeing, I’d love to hear from you and find out about your journey so drop me a message and let’s connect.

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Lena has mentored me for the past twelve months and I can wholeheartedly say that she has helped transform both my business and my whole outlook on life. She has a great way of making you believe that anything is possible.

Phil Gee

CEO , Online Guru

Empowering. Lena is teaching me the tools to create a life I never knew I could have.

Su-Mei Tan

CEO , SMT Antelier Jewellery

Lena is very compassionate, highly spiritual and kind human being and best at her work. I will continue to work with her as I travel my entrepreneur journey. I would highly recommend her expertise to any business person.

Pranita Salunke

CEO , Vitality Health Clinic

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